Dreaming of More Lash Clients? Here's How to Make It Happen

In today’s growing beauty industry, standing out as a lash technician isn’t just about having great skills — it’s about knowing how to connect with the right clients and keep them coming back. Whether you're just starting out or looking to take your lash business to the next level, getting more bookings (and the right kind of clients) can feel like a challenge.

The good news? There are tried-and-tested strategies that really work — and we’re here to guide you through them.

From building your confidence through professional training to using quality products that make a lasting impression, this blog will walk you through what it takes to grow your lash business with purpose. We’ll also share how Lash Perfect can support you every step of the way — through education, expert tools and even social media promotion.

Let’s turn your lash goals into fully booked days.

If you want to attract more clients — and keep them — the best place to start is by building solid skills and confidence. No matter how good your Instagram looks, clients won’t come back unless they trust that you know exactly what you’re doing.

That’s where proper training makes all the difference.

At Lash Perfect Academy, we offer fully accredited courses designed to help you master the fundamentals and progress into advanced techniques like Russian Volume, Lash Lift, and even Brow services. Whether you’re just getting started or you’re already working in the industry, upskilling sends a strong message to your clients: you’re committed to excellence.

And when you’re confident in your technique, that confidence shows — in how you speak to clients, how you promote your services, and in the results you deliver.

Did you know? Lash techs who complete professional training can earn up to £54,000 a year offering Russian Volume full sets, based on just three clients a day.

When clients see you’ve trained with a recognised brand, they’re more likely to trust you — and book in. So, if you’re looking to grow, start by investing in yourself.

What you use in your lash treatments matters — not just for the final result, but for the overall client experience. Clients may not always know the names of the products you use, but they absolutely notice when their lashes last longer, feel lighter, and look better.

That’s why using professional, tried-and-tested lash products is essential to building trust and loyalty.

At Lash Perfect, our lash adhesives, lashes, cleansers and tools are designed by professionals, for professionals. They’re created to deliver consistent, high-performance results — and to help you work confidently and safely with every client.

• When you use trusted products, you can:
• Deliver better retention and comfort
• Reduce the risk of irritation or reactions
• Create a consistent signature style your clients will return for

Feel confident in what you’re offering

Plus, clients who’ve had bad experiences elsewhere often recognise the difference when they find a tech who invests in quality tools and products. And that’s what makes them stay. “Clients trust techs who trust their products.”

So if you’re trying to stand out in a crowded market, make sure what’s on your lash trolley is just as strong as your technique.

Pricing isn’t just about numbers — it’s about how you position yourself in the market. Charging too little can make your services seem less professional, while pricing too high without the right training or experience can push clients away.

The key is to price with purpose: match your rates to the value you provide.

If you’ve invested in high-quality training, premium products, and a great client experience, don’t be afraid to reflect that in your pricing. Clients who want results will pay for professionalism — especially when they feel they’re in good hands.

Let’s take a look at what lash services can earn, based on industry averages for Classic Individual Eyelash Extensions:

With the right tools and skills, you can turn even a small treatment menu into a steady income stream. For example, performing three Russian Volume full sets per day at £75 each = £1,125 per week (based on a 5-day schedule).

Pro tip: Offer package deals or add-on services like brow tinting to increase your average booking value.

And remember — clients don’t just pay for lashes. They pay for your time, expertise, and the care you bring to every appointment.

Find out more on our pricing guide:

It doesn’t matter how talented you are — if no one knows you exist, it’s going to be hard to grow. That’s why consistent self-promotion is one of the most powerful tools you have as a lash tech.

The easiest way to build trust? Let your work speak for itself. Share before and after photos, video reels of your application process, and client testimonials to highlight what makes your services special. People want to see real results on real people — and that’s what builds curiosity, interest, and bookings.

Keep your profile up to date, clean and branded. Make sure it reflects your style, pricing, location and how to book. Clients often scroll quickly — your bio, pinned posts and recent content should all answer:
 “Can I trust this lash tech and do I want this look?”

Tag us @lash_perfect and use the hashtag #LashPerfectTech on your posts. We love sharing the work of talented lash techs in our community — and getting featured on our socials can help boost your visibility and attract new clients to your page.

Hot tip: Consistency beats perfection. You don’t need perfect lighting or a full-on shoot — just post regularly, show your passion, and let your work shine.

Sometimes, your best marketing tool is the client who just left your salon.

When someone loves their lashes, they talk about them. They post selfies, tag their tech, and answer “where did you get your lashes done?” at least once a week. That’s why referrals and loyalty rewards are such powerful (and affordable) ways to grow your business.

• “Bring a friend” offer: Give both the referrer and their friend 10–15% off their next treatment.
• Free infill for 3 referrals: Turn loyal clients into brand ambassadors.
• Instagram shoutouts: Ask clients to tag you in their selfies — then repost and thank them. Visibility = credibility.

Loyalty doesn’t just mean points and punch cards. It means making your clients feel seen, appreciated and remembered. Simple touches go a long way:

• A text reminder before their appointment
• A note in your booking system about their lash preferences
• A free brow tint after 5 visits

The goal is to make your clients feel like more than just a booking — and that feeling is what keeps them coming back.

And remember: happy clients talk. When someone raves about you, they’re not just sharing a recommendation — they’re vouching for your professionalism, skills and care.

Great lashes bring people in — but a great experience is what keeps them coming back.

From the moment a client contacts you to the second they leave your lash bed, every detail matters. Your goal isn’t just to deliver stunning results; it’s to make every client feel comfortable, valued, and understood.

• Greet them by name and ask how they’ve been
• Have calming music or scents in the room
• Make sure your lash station is clean, cosy and well-lit
• Offer a mirror and time to admire the results after treatment
• Give them simple aftercare tips they can follow at home

These aren’t extras — they’re essentials. When clients feel relaxed, heard and cared for, they associate those positive feelings with you.

Think about it: clients will always remember how you made them feel.

Why it matters?

In such a competitive industry, the client experience is what sets you apart. It’s the difference between “a lash appointment” and “my lash tech I love.” And when clients trust you and feel connected to your service, they won’t just come back — they’ll tell everyone they know.

The lash industry moves fast — and staying current is key to staying relevant.

Clients are always looking for the latest styles, better retention, and lash artists who clearly know what they’re doing. That’s why it’s so important to keep investing in your skills, updating your knowledge, and maintaining a visible presence in the lash community.

Whether you’re mastering a new technique, improving your speed, or adding brow services to your menu, continued education gives you a competitive edge. At Lash Perfect, we offer a wide range of fully accredited training options — from Classic and Russian lash extensions to Lash Lift and brow treatments — designed to help you keep growing at your own pace.

Upskilling not only improves your confidence and results — it gives your clients a reason to choose you over someone else.

Learning is only half the equation — sharing your journey is the other. Post your new certifications, show off your training work, and talk about how you’re improving your craft. Clients love seeing that you care enough to keep leveling up.

And remember: when you grow, your business grows too.

Education keeps your skills sharp. Visibility builds trust. Together, they grow your bookings.

Getting more clients as a lash tech doesn’t mean doing everything — it means doing the right things, consistently and with purpose.

Whether you’re improving your technique, refining your client experience, updating your prices, or simply showing up more online, every small step builds trust and visibility. The clients will come — and they’ll stay, if you give them a reason to.

At Lash Perfect, we’re here to support your journey — with expert-led training, professional products, and a platform to help you shine.

Ready to take your lash business further?

Upskill with us - Explore Lash Perfect Training Courses
Stock your lash trolley - Shop Pro Lash Products
Get noticed - Tag @lash_perfect and use #LashPerfectTech for a chance to be featured

Let’s grow your lash career — your way.