How to Use Social Media: Beauty Businesses

Today is World Social Media Day, and to celebrate we’re giving you the best tips on how to use social to help your beauty business, whether you are offering lash extensions, brow lamination, lash lifts, spa treaments or any other beauty service. Read on to find out how to boost your business on Instagram, Facebook and other platforms.

1. Use instagram as your online portfolio for potential clients to browse. Showcase your best work, and with new clients you can even ask if they have any examples of lash extension or brow looks that they like from your page to help you decide on their look in your consultation.

2. Be speedy with replying to comments and messages. On social media, users want quick responses and you aren't the only ones they may have messaged for information... Try and get back to people within a couple of hours. Top tip: set up an automatic reply when you can't reply right away. You can use this template:

Hello! Thank you for your message. We aim to respond to all messages within 1 - 2 working days, however if your request is urgent, please contact us on...

3. Showcase any offers you have running to entice new and existing customers. And think about offering combo treatment offers especially around summer holiday time. For example, a lash lift and a brow lamination go well together and can be performed in one treatment slot. Click below to read our blog on how to offer lash and brow combo treatments.

4. Boost your account exposure by engaging with other accounts - liking, commenting and interacting with other accounts' posts and stories will help! And may bring like-for-like traffic back to your social channel.

5. Make sure you tag the brands you use in your treatments - like Lash Perfect, a lot of them will feature you on their stories or feeds! 

6. Join in with brand competitions - you may have heard about the #LPbyYOU monthly competition - tag us in your treatment shots for a chance to win £50 off your next product order. Visit our instagram to find out more - click below:

7. Jump on trends and hashtags when relevant with content! Here are a collection of key dates that may help boost your social presense if you get involved in the conversation around them:

• • • • • • • January 8: National Winter Skin Relief Day
            • January 8: Bubble Bath Day
            • February 13: Galentine's Day 
            • February 14: Valentine’s Day 
            • March 1: World Compliment Day
            • March 8: International Women’s Day 
            • March 16: Lips Appreciation Day
            • March 22: As Young as you Feel Day
            • April 7: World Health Day 
            • April 16: National Stress Awareness Day
            • April 22: Earth Day 
            • April 30: Hairstyle Appreciation Day
            • May 8: National Women's Health Week
            • Mother’s Day
            • June 5: World Environment Day
            • June 8: Best Friend’s Day
            • June 21: National Selfie Day
            • June 26: Beautician’s Day
            • July 5: Bikini Day 
            • August 30: National Mud Pack (Mask) Day 
            • October 7: World Smile Day
            • October 31: Halloween
            • November 1: World Vegan Day 
            • December 25: Christmas
            • December 31: New Year’s Eve
               

Happy World Social Media Day! Let us know in the comments if you found this helpful... We love hearing from you.

Keep an eye on our blog for more posts coming soon.