The Booming Lash Extension Industry: Why It Just Makes Sense to Get into Business with Beauty

The Booming Lash Extension Industry: Why It Just Makes Sense to Get into Business with Beauty

The eyelash extension industry is experiencing tremendous growth, with more and more people turning to this beauty treatment for a touch of glamour and convenience. But what's behind this surge in popularity? Let's delve into some interesting facts about the lash extension industry.

A Flourishing Market

According to a report by Luxe Cosmetics, the US eyelash extension market was valued at a cool USD 1.36 billion in 2020. That's a significant number, and it's only expected to climb! By 2028, the market is projected to reach a staggering USD 2.31 billion, reflecting a Compound Annual Growth Rate (CAGR) of 6.95%. This upswing suggests that the desire for luscious lashes is a trend with staying power.

Similarly, the UK beauty and personal care industry is flourishing, and was expected to reach £26.7 billion by 2022 as referred to in a Companies House blog. This growth likely extends to the lash extension industry as well!

This same blog also highlights a substantial increase in companies with "lash" in their names signifying a rise in dedicated lash studios and technicians, due to increased demand from clients for professional beauty services.

Since the early 2000s, there has been a continual growth in the number of companies with ‘beauty’ in their name. In every year until 2014, ‘beauty’ appeared in the name of less than 500 of those companies. There are now more than 500 such companies incorporated in each year since 2014.

What’s most interesting is that the growth has only continued to increase. ‘Beauty’ appeared in the name of more than 3,500 live companies incorporated in 2020 alone!

Why the Love for Lashes?

There are several reasons why lash extensions are popular with clients. First, they offer a dramatic and long-lasting effect. Unlike mascara, which requires daily application and can smudge, lash extensions can last for weeks, saving clients time and effort in their beauty routine.

Secondly, lash extensions come in a variety of lengths, thicknesses, and curls, allowing pro lash techs to customize the look to suit their client’s preferences. Whether the clients desires a natural enhancement or a more dramatic, glamorous look, there's a lash extension style out there for everyone.

Thirdly, lash extensions can boost confidence. In a world where we’re looking to support and promote self-expression and confidence, offering a treatment that helps clients feel beautiful is important. By framing eyes and eliminating the need for mascara, lash extensions make you feel more put-together and ready to take on the day.

A Note on Safety and Lash Care

While lash extensions offer numerous benefits, it's important to ensure if you want to offer lash extension treatments, that you choose an accredited training course so you can correctly and safely perform the treatment. Clients should ensure to choose a qualified lash technician who prioritises hygiene and uses high-quality products.

The Allure of Lashes

The eyelash extension industry is booming, and it's not difficult to see why. With their convenience, beautiful results, and confidence-boosting effects, lash extensions are a popular choice for those seeking to enhance their natural beauty. So, if you're considering training in eyelash extensions, know that it does just make sense to get into business with beauty.